EXCEL Pro

COURSE FOR
DESIGN PROFESSIONALS

User Experience + Psychology

RESERVE MY SPOT NOW

Overview

We all have cognitive biases. They serve as a means to help us navigate the world around us. Based on the Cognitive Bias Codex, most of our biases are within four key areas. They are memory (what should we remember), fatigue (too much information), responsiveness (need to act fast), and meaning (not enough meaning).

Our focus will be to explore these four areas of cognitive biases and design for them. Designing for human behavior includes understanding a baseline level of psychology. Doing so will not only improve the design solutions, it will in turn enhance the experience of a person using a product or service. We will analyze existing digital products to explore how to better address specific areas of cognition. This will include dissecting their user interfaces, user flows, and information architecture.

 
 
Format

Online and Instructor lead.

Learning Model
Experiential
Cohort
Mentor Guidence
Social Learning
Talks From Experts
Duration

4 weeks

Effort

6 – 8 Hours/Week

Course Commences

On Saturday, 19th June’21

Students Accepted

20

Enroll
 
 

Course duration

4 weeks

Online

Effort

6 – 8 hours per week

Instructor and Cohort learning

Course Start date

19th June 2021

Enroll by 12th June 2021

 

Price

$ 449  $299

Early Bird

Enroll

Max. No. of Students

20

Per Class

Target Level

Mid-level designers

 

 
 

Takeaways

On completion of this course, you’ll walk away with

  • Further understanding of the relationship between psychology and design.
  • How to solve design challenges by focusing on cognition.
  • In-depth look at how cognitive behavior influence design decisions.
  • Tools to navigate ambiguity when addressing user behaviors.

Outline

Introduction to the masterclass and designing for memory.
Designing for decision fatigue.
Designing for responsiveness.
Designing for meaning.

About

Meena Kothandaraman
Vincent Brathwaite

UX Designer, Speaker, Educator

Vincent Brathwaite is a Caribbean American multi-disciplinary design leader, educator, and speaker. For the past two decades, he has worked to transform communities through disruptive design thinking. Driven by integrity, empathy, kindness, courage, and resilience, his mission is to design experiences that help leaders positively impact the world.