Overview

We all have cognitive biases. They serve as a means to help us navigate the world around us. Based on the Cognitive Bias Codex, most of our biases are within four key areas. They are memory (what should we remember), fatigue (too much information), responsiveness (need to act fast), and meaning (not enough meaning).

Our focus will be to explore these four areas of cognitive biases and design for them. Designing for human behavior includes understanding a baseline level of psychology. Doing so will not only improve the design solutions, it will in turn enhance the experience of a person using a product or service. We will analyze existing digital products to explore how to better address specific areas of cognition. This will include dissecting their user interfaces, user flows, and information architecture.

On completion of this course, you’ll walk away with

• Further understanding of the relationship between psychology and design.
• How to solve design challenges by focusing on cognition.
• In-depth look at how cognitive behavior influence design decisions.
• Tools to navigate ambiguity when addressing user behaviors.

Vincent Brathwaite is a Caribbean American multi-disciplinary design leader, educator, and speaker. For the past two decades, he has worked to transform communities through disruptive design thinking. Driven by integrity, empathy, kindness, courage, and resilience, his mission is to design experiences that help leaders positively impact the world.