We all have cognitive biases. They serve as a means to help us navigate the world around us. Based on the Cognitive Bias Codex, most of our biases are within four key areas. They are memory (what should we remember), fatigue (too much information), responsiveness (need to act fast), and meaning (not enough meaning).
Our focus will be to explore these four areas of cognitive biases and design for them. Designing for human behavior includes understanding a baseline level of psychology. Doing so will not only improve the design solutions, it will in turn enhance the experience of a person using a product or service. We will analyze existing digital products to explore how to better address specific areas of cognition. This will include dissecting their user interfaces, user flows, and information architecture.