FREE ONLINE LIVE TALK
Hosted by Meena Kothandaraman, Experience Researcher and Strategist with over 30 years of experience
Share research challenges and discuss the existence of these pain points/how they affect the work of the researcher.
Facilitate conversations with sponsors to elicit learning objectives and confidence in existing knowledge.
Apply talking points and language to describe the work of researchers, and essential elements of qualitative research study design
As a consultant who is consistently tasked with getting answers to tough experience-related questions, Meena has encountered it all: resource scarcity (no time, budget or people), a lack of understanding on how to get good answers (and from who), fly-by-night practitioners, and haphazardness that affects other organizational processes. In seeing this all, Meena recognizes that when not positioned properly, qualitative research begins to be perceived as a burden, which prevents the organization in seeing the value it has to centrally inspire the way experiences are designed. In this short talk, Meena will deconstruct the mindset and mechanics (and challenges) often associated with qualitative research. Meena has conducted research studies and workshops worldwide: the challenges are all the same. Selfishly, twig+fish crafted an approach that has mitigated all the challenges they have faced. Researchers and sponsors alike benefit, with researchers equipped to share simple structures and practices that externalize the researcher mind. Sponsors are ushered into a world of confidence in which their questions are clearly answered, and they are poised to successfully include research activities that accurately address the complex gaps they face. In short, everyone benefits, and designers once again can leverage the inclusion of the human story in the offerings they put out to the world. Come join Meena in this LiveTalk: bring your tough questions and a curious mind!
Experience Researcher and Strategist
Meena Kothandaraman is co-founder of twig+fish research practice, a Boston-based micro agency focused on the credible positioning and practice of qualitative research. Meena’s experience spans over 30 years across multiple domains. She aims her at organizations seeking to leverage qualitative research as a strategic tool. Meena is also a 21-year Lecturer in Bentley University’s graduate Human Factors and Information Design (HFID) program. She has built the capstone qualitative research course to stand as one of the best rated courses in the program. She was asked to share the content of this course at MIT and has been teaching at MIT in the Mechanical Engineering undergraduate program for the past 6 years.CHECK MASTERCLASS